Advertising and Marketing

Coldwell Banker Realty Corp. Associates First In Service Marketing Plan

Your property is unique. Understanding and marketing the unique features of your property maximizes the value of your sales transaction. From the moment you list your home with Coldwell Banker Realty Corp Associates, your agent takes ownership of the selling process. Your unique marketing program will orchestrate the optimal blend of advertising, marketing, and public relations in selected media. Our customized service meets these unique requirements, from upscale niche real estate markets like Society Hill, Rittenhouse Square, and Old City; to prime suburban homes in North Wales, Blue Bell, Doylestown, Harleysville, and Lansdale.

Internet
According to the National Association of Realtors, 90% of Buyers use the Internet to search for a home. Thus, the internet is the most compelling showcase for your home and Coldwell Banker Realty Corp. Associates harnesses all of the leading technology out there to make your home shine online.

Cbrealtycorp.com
Your home will be featured on our own company website. Consumers expect a timely response to Internet inquires. The Coldwell Banker Realty Corp. lead management system facilitates nearly instantaneous communication between consumers and sales associates to ensure that our listing inquires are addressed with the prompt attention that consumers demand.

ColdwellBanker.com
Due to the fact that our award-winning national website is the most visited national real estate brand on the Web, one of our first steps in promoting your home is getting it up on our national website, ColdwellBanker.com. It is through this website that your home will be exposed to millions of customers. Once your home is on our national site, your property will automatically be filtered to other real estate related portals through our listing distribution strategy.

Realtor.com 
All of Coldwell Banker Realty Corp Associate's listings are enhanced on Realtor.com as a Showcased Property.
• #1 website buyers use to search for homes
• Top placement in searches
• Custom headlines
• Special Message from your Realtor
• Yellow border to make your listing stand out from the rest
• Display up to 36 jumbo size photos of your home
• Additional property description options
• Allows you to have full motion listing videos

Trulia.com and Zillow.com 
Real Estate search engines that help buyers find homes for sale and provide real estate information at the local level with mapping and statistics. Your agent will “claim” your home on both of these sites and enhance it to add as much information as possible.

ListHub.com 
Your home will be added to ListHub.com and then syndicated out to over 900 Internet marketing channels, including:
• AOL Real Estate
• Yahoo Real Estate
• Homes.com
• Homefinder.com 
• MyRealty.com
• Propbot.com
• Frontdoor.com
• Oodle.com
• Hotpads.com
• Enormo.com
• and many more!

Multiple Listing Services
When you list with us your property not only receives exposure to our local real estate professionals but a multiple state, multiple county co-broker network through TReND MLS. Once listed with Coldwell Banker Realty Corp., your home will immediately be added into the Multiple Listing Service used by Realtors in our area to find homes for sale. By adding your home into MLS one day, you could have three showings set up for the next day from Realtors seeing it in MLS as something their clients would like!

Obeo Virtual Tour Option
Make your home stand out from other listings with Obeo. Detailed professional photography, crystal clear 360 panoramas, and the most user-friendly design all come together to make your listings shine with a unique virtual tour experience.
 
Only 12% of agents currently create videos.  Having a customized video showing your homes great features and community will help your home stand out from the rest!! This video will be displayed on Youtube, propertytube, and Coldwell Banker On Location to reach more buyers!

Listing Domains Option
Talk to your agent about how your home can have its very own website! With Listing Domains, your home has its very own URL (ex: www.123MainStreet.com) and a dedicated website full of pictures, videos, and community information for your home. Additionally, Listing Domains comes with a QR code and sign rider that allows prospects to text a code in right from the sign to immediately receive more pictures and info when driving by.

Coldwell Banker Previews International
Quite simply, it is the most powerful luxury home marketing program in the world. A hallmark of the Coldwell Banker Previews International program is the meticulous and thorough attention to the marketing details. Today, Coldwell Banker sells more million-dollar properties through promotion to an exclusive client list, trained Previews Specialists, and a variety of distinguished luxury home publications. Our "one-of-a-kind client, one-of-a-kind home" philosophy is a hallmark of our reputation.

Relocation
With a strong focus on Relocation in our office, we will bring more Buyers to your door! We are a specially selected member of the Cartus Broker Network. We have been selected for performance and earned our way with proven results. Cartus Broker Network works with more than 1,700 corporate clients and organizations worldwide. Being a Network Broker means greater access to more Buyers…and more exposure to your home. To find out more about Coldwell Banker Realty Corp Associate's Relocation Services, click here.

Coldwell Banker Previews International
Quite simply, it is the most powerful luxury home marketing program in the world. A hallmark of the Coldwell Banker Previews International program is the meticulous and thorough attention to the marketing details. Today, Coldwell Banker sells more million-dollar properties through promotion to an exclusive client list, trained Previews Specialists, and a variety of distinguished luxury home publications. Our "one-of-a-kind client, one-of-a-kind home" philosophy is a hallmark of our reputation.

Multiple Listing Services
We have a unique selling philosophy that is inclusive which is better than exclusive. At Coldwell Banker Realty Corp, we believe that optimal exposure comes through co-broking or "inclusive marketing". When you list with us your property not only receives exposure to our real estate professionals but a multiple state, multiple county co-broker network through TReND MLS.

Relocation, We will bring more Buyers to your door.

We are a specially selected member of the Cartus Broker Network. We have been selected for performance and earned our way with proven results. Cartus Broker Network works with more than 1,700 corporate clients and organizations worldwide. Being a Network Broker means greater access to more Buyers…and more exposure to your home. To find out more about Coldwell Banker Realty Corp Associate's Relocation Services, click here.

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